CMK2018.png
CMKx2 cols.JPG
 

Clever Medkits

This is Clever Medkits, the smartest and sexiest first aid kit alive! Invented and designed right here in Christchurch.

Clockwise has been proud to be a part of this project and has been a part of Inventory Tech Ltd's Clever Medkit project since the very beginning. Designing it's visual identity to portray such a beautiful product needed a fine balance between technology and customer usability and engagement. The very first Clever Medkit kit design was originally a green cross shape, therefore that  feature heavily influenced the original logo design. As the product grew and evolved, the brand also needed to be changed and updated. While still using the green cross that portrays the medical aspect of the product, the new logo symbol is now linked and connected to symbolise the Clever Medkit inventory analysis and cloud based technology.

 

Work has included:

Logo design
Extended branding design
Stationery design
Print advertising
Display banners and graphics
Exhibition plinths
Brochures
Company profile design
Various presentation designs