Shamarra is a Alpaca Farm located in beautiful Akaroa in the South Island of NZ.
Shamarra contacted me needing their logo and branding to be redesigned and modernised. I got to work creating a brand that reflects the incredible natural quality of alpaca knitwear, keeping in mind it had to appeal to both locals and tourists alike. Natural colours and a woven 'S' quality mark symbol was developed as the logo.
Extended branding was also designed using soft natural colours and gentle curves to reflect the environment of Banks Peninsula. All of this to support the logo in various advertising, marketing, point of sale and web design assets to sit alongside the gorgeous Shamarra alpaca knitwear.
Work has included:
Extended branding design
Print and web advertising
Knitwear hang tags
Pull up banners and display designs
Various marketing material